Is Organic Social Media Marketing Effective?

What is organic social media marketing? Organic social media marketing is promoting your brand, post, social account, and overall business through organic social media use without using money to “boost” content. Businesses are using it to target customers on different channels to increase brand awareness, generate leads and build customer relationships. But with constant social media algorithm changes and businesses […]

Leveraging Social Media Marketing to Different Generations

Each generation uses social media in a unique way, thus businesses need to know how to reach each generation in a way that resonates with them. Marketers have been using generational divides as a means of marketing for decades, and it rarely fails. Understanding generational social media use helps businesses tailor their campaigns to reach the right people and increase […]

Tips to Level-Up Your Social Media Strategy

Out of the 7.7 billion people in this world, nearly 3.5 billion use social media. That’s to say that nearly 1 in 2 people across the globe access many of the popular social media platforms like Facebook, Instagram, Twitter, and YouTube. Therefore, an awesome social media strategy can help you boost your brand awareness, connect with your audience, and generate […]

Standing Out on Social Media

Having a social media page can be rewarding by driving traffic and conversions to your website. However, it’s quite a challenge to make your page stand out against the competition, and grab an individual’s attention. Having a strong presence on social media affects traffic, conversions and brand awareness. Here are some ways your brand can stand out on social media: […]

Using Social Media to Supercharge Your Marketing Strategy

When a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. But it’s also packed with potential. Content is Key High-quality content is key to […]

Defining Your Social Media Strategy in 6 Steps

When used correctly, social media is a powerful tool that can increase brand awareness, perception, and grow a loyal customer base by demonstrating superb customer service. However, in order to have an established, consistent and successful presence online, there must first be a strong strategy in place. Otherwise organizations are missing out on huge opportunities, and the competition is likely […]

Boosting Your Twitter Marketing Strategy

Twitter has become a powerful place for people to share their thoughts and opinions. And with more than 321 million monthly active users, it has become a major customer-targeting platform for marketers. Whether you are a global CMO or a local retail marketer, you are most likely to work with Twitter to promote your brand. Similarly what you would do […]

5 Common Social Media Mistakes

While many people use their social media profiles to post what they’re thinking with little to no thought put into it, most businesses actually put a lot of time and effort into each individual post. Most businesses know that you need to create a social media marketing strategy to achieve the kind of success you’re looking for. In fact, there […]

Dos and Don’ts of Social Media Etiquette

Do you want to improve your social media marketing? Are you looking for ways to engage your customers better on social media? A strong social media presence is important in today’s business world. But, if you aren’t careful, you could come on too strong or not strong enough. If you come on too strong, your potential customers will feel the […]