Getting Started on Social Media Marketing

Social media marketing can be daunting, stressful and chaotic, but extremely rewarding in the end. For many brands, social media marketing is overwhelming, but these simple steps should get you on track to success. Research Before you take the plunge, take the time to research your brand’s audience. What social media platform are they more likely to be on? What […]

Is Organic Social Media Marketing Effective?

What is organic social media marketing? Organic social media marketing is promoting your brand, post, social account, and overall business through organic social media use without using money to “boost” content. Businesses are using it to target customers on different channels to increase brand awareness, generate leads and build customer relationships. But with constant social media algorithm changes and businesses […]

Measuring Engagement Metrics

Measuring engagement should be one of the first category of marketing metrics you should be aware of. Engagement reveals how users are interacting with your brand across all social media platforms by looking at actions taken on each piece of content you publish. There are multiple engagement metrics worth considering: Likes, Comments, Shares and Click-Through Rates: These can be incredibly […]

Leveraging Social Media Marketing to Different Generations

Each generation uses social media in a unique way, thus businesses need to know how to reach each generation in a way that resonates with them. Marketers have been using generational divides as a means of marketing for decades, and it rarely fails. Understanding generational social media use helps businesses tailor their campaigns to reach the right people and increase […]

Tips to Level-Up Your Social Media Strategy

Out of the 7.7 billion people in this world, nearly 3.5 billion use social media. That’s to say that nearly 1 in 2 people across the globe access many of the popular social media platforms like Facebook, Instagram, Twitter, and YouTube. Therefore, an awesome social media strategy can help you boost your brand awareness, connect with your audience, and generate […]

Tips for Effective Social Media Marketing

There’s a misconception that simply posting your ad on social media is a sure-fire way to gain customers, but that’s not quite how it works. You can absolutely drive traffic to your business via the web and social media, but you must have some knowledge of how to do so. It can take time, practice and money to effectively use […]

Standing Out on Social Media

Having a social media page can be rewarding by driving traffic and conversions to your website. However, it’s quite a challenge to make your page stand out against the competition, and grab an individual’s attention. Having a strong presence on social media affects traffic, conversions and brand awareness. Here are some ways your brand can stand out on social media: […]

Tips for Setting Up Your Instagram Page for Success

Setting up an Instagram account for your business can help make your social media marketing strategy successful. As you set up your account, one of the first things you should do would be to converting it from a personal account to a business account. This will give you access to tools that you otherwise wouldn’t have access to. These tools […]

Tips on How to Convey Your Brand Image Through Social Media

The process of gaining a competitive advantage in a crowded marketplace can be a huge achievement for a brand. Consumers create an impression of your brand based on small factors like your logo, the dress code of your company, the product packaging, and even the business cards. Besides these small details, they also rely on the current perception of your […]