Getting Started on Social Media Marketing

Social media marketing can be daunting, stressful and chaotic, but extremely rewarding in the end. For many brands, social media marketing is overwhelming, but these simple steps should get you on track to success. Research Before you take the plunge, take the time to research your brand’s audience. What social media platform are they more likely to be on? What […]

Doing Social Media Marketing the Right Way

Social Media Marketing (SMM) has its fair share of challenges. Before getting conversions, improved brand awareness and web traffic are things that will be hard to come by. However, there are three pillars that can help improve your successful SMM campaign. Set Your SMM Goals Setting your goals will make it easy focusing on your strategies. Your goals should be […]

How Social Media Videos Can Benefit Your B2B Business

How Social Media Videos Can Benefit Your B2B Business The kind of social media videos that make sense for B2B companies to create are quite different from those that B2C companies post. B2B videos that resonate the best: Emotive storytelling that emphasizes the organization’s corporate culture, leadership, and mission Case studies of specific company success stories Demonstration and/or explanation that […]

Tips for Effective Social Media Marketing

There’s a misconception that simply posting your ad on social media is a sure-fire way to gain customers, but that’s not quite how it works. You can absolutely drive traffic to your business via the web and social media, but you must have some knowledge of how to do so. It can take time, practice and money to effectively use […]

Improving Your Social Media Ad Effort

When it comes to social media advertising, change is the only constant. Strategies and tactics that worked this year might not work well next year, and for those who use the same approach for every campaign, will find themselves increasingly frustrated. Here are some key trends that could help your social media ad efforts in 2020: Consider Increasing Budgets Social […]

Using Social Media to Grow Your Small Business

There are a wide variety of marketing tools available to business owners, but examining studies and data from companies will show you that social media marketing is one of the most effective ways to grow your small business. Hootsuite tells us that there are currently 4.39 billion people online at any given time, and 3.48 billion people using social media, […]

How to Avoid Being Too “Salesy” When Selling on Social Media

Selling products and services on social media is rarely an easy, straightforward process. Social media is first about being “social” and interacting, not necessarily broadcasting your latest offer or pitching your latest deal. This sales process requires a delicate a balance between providing value to your audience and promoting your products, in order to ensure you don’t come across as […]

Avoiding Big Mistakes with Your Social Media Marketing

Over the years, Tsunami Social has invested time into helping business owners expand their business through online presence, exposure, and increasing their cash flow. And throughout those years, we have seen great results, as well as a few missteps from others along the way. Here are some reasons why missteps have occurred: Lack of Patience One of the most common […]