Tips for Setting Up Your Instagram Page for Success

Setting up an Instagram account for your business can help make your social media marketing strategy successful. As you set up your account, one of the first things you should do would be to converting it from a personal account to a business account. This will give you access to tools that you otherwise wouldn’t have access to. These tools […]

How to Avoid Being Too “Salesy” When Selling on Social Media

Selling products and services on social media is rarely an easy, straightforward process. Social media is first about being “social” and interacting, not necessarily broadcasting your latest offer or pitching your latest deal. This sales process requires a delicate a balance between providing value to your audience and promoting your products, in order to ensure you don’t come across as […]

Tips on How to Convey Your Brand Image Through Social Media

The process of gaining a competitive advantage in a crowded marketplace can be a huge achievement for a brand. Consumers create an impression of your brand based on small factors like your logo, the dress code of your company, the product packaging, and even the business cards. Besides these small details, they also rely on the current perception of your […]

3 Upcoming Social Media Platforms to Keep an Eye On

The top social media giants like Facebook, Instagram, and Twitter are likely already part of your social media marketing mix. However, becoming an early adopter of some upcoming alternatives could push your business to reap some of the biggest rewards. Here are 3 social media platforms to keep your eye out on: 1. TikTok Previously known as Musical.ly, TikTok has […]

Using Social Media to Supercharge Your Marketing Strategy

When a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. But it’s also packed with potential. Content is Key High-quality content is key to […]

Boosting Your Social Media Marketing Strategy with Gen Z

Millennials are growing older, and so a younger generation is entering the workforce. Generation Z or Gen Z is anyone born from the mid 90’s to the early 2000’s, and they are the next age group to affect purchasing processes. They make up approximately 25.9% of the U.S. population and boast $44 billion in purchasing power. If you don’t have […]

Defining Your Social Media Strategy in 6 Steps

When used correctly, social media is a powerful tool that can increase brand awareness, perception, and grow a loyal customer base by demonstrating superb customer service. However, in order to have an established, consistent and successful presence online, there must first be a strong strategy in place. Otherwise organizations are missing out on huge opportunities, and the competition is likely […]

Why Small Businesses Need Social Media Marketing Now More Than Ever

During the COVID-19 crisis, small businesses can benefit from the use of social media now more than ever! Companies are utilizing social media in countless ways to stay relevant and those who aren’t are being drowned away in all that noise. Small businesses everywhere are building their social media presence and managing successful campaigns. Increase Brand Awareness It’s important that […]