Measuring engagement should be one of the first category of marketing metrics you should be aware of. Engagement reveals how users are interacting with your brand across all social media platforms by looking at actions taken on each piece of content you publish. There are multiple engagement metrics worth considering: Likes, Comments, Shares and Click-Through Rates: These can be incredibly […]
Social Media Marketing (SMM) has its fair share of challenges. Before getting conversions, improved brand awareness and web traffic are things that will be hard to come by. However, there are three pillars that can help improve your successful SMM campaign. Set Your SMM Goals Setting your goals will make it easy focusing on your strategies. Your goals should be […]
How Social Media Videos Can Benefit Your B2B Business The kind of social media videos that make sense for B2B companies to create are quite different from those that B2C companies post. B2B videos that resonate the best: Emotive storytelling that emphasizes the organization’s corporate culture, leadership, and mission Case studies of specific company success stories Demonstration and/or explanation that […]
Each generation uses social media in a unique way, thus businesses need to know how to reach each generation in a way that resonates with them. Marketers have been using generational divides as a means of marketing for decades, and it rarely fails. Understanding generational social media use helps businesses tailor their campaigns to reach the right people and increase […]
Small businesses face tough challenges, particularly when it comes to raising their profile and competing with larger rivals. It is important that you find ways to deal with these types of challenges, as it can make all the difference to your business success and your future. Modern technology such as social media has helped to change the face of marketing […]
Out of the 7.7 billion people in this world, nearly 3.5 billion use social media. That’s to say that nearly 1 in 2 people across the globe access many of the popular social media platforms like Facebook, Instagram, Twitter, and YouTube. Therefore, an awesome social media strategy can help you boost your brand awareness, connect with your audience, and generate […]
There’s a misconception that simply posting your ad on social media is a sure-fire way to gain customers, but that’s not quite how it works. You can absolutely drive traffic to your business via the web and social media, but you must have some knowledge of how to do so. It can take time, practice and money to effectively use […]
Having a social media page can be rewarding by driving traffic and conversions to your website. However, it’s quite a challenge to make your page stand out against the competition, and grab an individual’s attention. Having a strong presence on social media affects traffic, conversions and brand awareness. Here are some ways your brand can stand out on social media: […]
When it comes to social media advertising, change is the only constant. Strategies and tactics that worked this year might not work well next year, and for those who use the same approach for every campaign, will find themselves increasingly frustrated. Here are some key trends that could help your social media ad efforts in 2020: Consider Increasing Budgets Social […]
There are a wide variety of marketing tools available to business owners, but examining studies and data from companies will show you that social media marketing is one of the most effective ways to grow your small business. Hootsuite tells us that there are currently 4.39 billion people online at any given time, and 3.48 billion people using social media, […]