While many people use their social media profiles to post what they’re thinking with little to no thought put into it, most businesses actually put a lot of time and effort into each individual post. Most businesses know that you need to create a social media marketing strategy to achieve the kind of success you’re looking for. In fact, there […]
TikTok isn’t a new platform; it’s a platform with new energy. It offers so much opportunity for marketers who are looking to be the first of their generation to be on it. Most marketers haven’t moved to TikTok in massive packs yet so it’s still a little isolated and more like the Wild West. It’s gaining traction and being introduced […]
Do you want to improve your social media marketing? Are you looking for ways to engage your customers better on social media? A strong social media presence is important in today’s business world. But, if you aren’t careful, you could come on too strong or not strong enough. If you come on too strong, your potential customers will feel the […]
When it comes to influencer marketing, knowing where to start can be a difficult process to begin. The definition of influencer marketing is when a business owner or marketer works with an influential online figure in an attempt to sell their product or enhance brand awareness. Here are some great tips if you’re planning on starting your first influencer marketing […]
Ten years ago, Business marketing looked very different than it does today. Businesses relied more heavily on television, newspaper, or direct mail advertisements. While those advertising avenues are still in use today, there’s a new player on the field. Social media advertising has become a pivotal marketing tool for most companies today. Social media has opened a direct line of […]
As a business owner or entrepreneur, it’s easy to get overwhelmed by social media and trying to determine where you should and shouldn’t have a presence. There are so many options: Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, Clubhouse; the list goes on. However, with the right knowledge, you can create a strong social media presence without creating an account with […]
Social media marketing can be daunting, stressful and chaotic, but extremely rewarding in the end. For many brands, social media marketing is overwhelming, but these simple steps should get you on track to success. Research Before you take the plunge, take the time to research your brand’s audience. What social media platform are they more likely to be on? What […]
What is organic social media marketing? Organic social media marketing is promoting your brand, post, social account, and overall business through organic social media use without using money to “boost” content. Businesses are using it to target customers on different channels to increase brand awareness, generate leads and build customer relationships. But with constant social media algorithm changes and businesses […]
Measuring engagement should be one of the first category of marketing metrics you should be aware of. Engagement reveals how users are interacting with your brand across all social media platforms by looking at actions taken on each piece of content you publish. There are multiple engagement metrics worth considering: Likes, Comments, Shares and Click-Through Rates: These can be incredibly […]
Social Media Marketing (SMM) has its fair share of challenges. Before getting conversions, improved brand awareness and web traffic are things that will be hard to come by. However, there are three pillars that can help improve your successful SMM campaign. Set Your SMM Goals Setting your goals will make it easy focusing on your strategies. Your goals should be […]