Social Media

The Do’s and Don’ts of Social Media Etiquette

Do you want to improve your social media marketing? Are you looking for ways to engage your customers better on social media?

A strong social media presence is important in today’s business world. But, if you aren’t careful, you could come on too strong or not strong enough. If you come on too strong, your potential customers will feel the pressure and run in the opposite direction. Customers want to be entertained and intrigued, not over pressured and overwhelmed. And if you don’t come on strong enough, your potential customers won’t even know you exist.

When it comes to social media etiquette, there is a fine line you must not veer away from or you’ll risk coming on too strong or not strong enough. Follow these helpful dos and don’ts to help you find a perfect balance for how to interact with potential customers on social media.

DO Set Goals:

What do you want to achieve with your social media? What do you want your brand to say about you? The quality of your posts can make a big difference in what your customers think about your brand. So, before you start posting on social media, set some goals for how to best stay focused and measure success.

DON’T Be Fake:

If you’re not genuinely interested in fostering relationships on your social media networks, potential customers will see right through your posts. And if your potential customers don’t feel valued, they won’t be loyal to your business. Customer appreciation is extremely important in your marketing strategy.

DO Listen:

Social media networks are a great way for customers to tell businesses about what they like and don’t like about them. You can access a plethora of free information concerning what’s working and what’s not working via your social media networks. All you need to do is listen.

DON’T Just Wing It:

If you jump in to social selling without a plan, you’ll end up wasting a lot of time on fruitless endeavors. Without specific goals, you won’t know how to measure your progress. You’ll just be posting aimlessly without a purpose. That’s a waste of your time and energy. Take the time to put together a social media marketing strategy in the beginning and focus your energy on successful, strategic posts.

Following these helpful tips can improve your social media marketing performance and help you create a successful online presence.