Social Media

Getting Started on Social Media Marketing

Social media marketing can be daunting, stressful and chaotic, but extremely rewarding in the end. For many brands, social media marketing is overwhelming, but these simple steps should get you on track to success.


Before you take the plunge, take the time to research your brand’s audience. What social media platform are they more likely to be on? What times of day are they the most active online? What kind of information are they interested in? These are all crucial questions you need to find the answers to in order to make the most out of your social media attempts and connect with your audience.


This step is when you need think about your overall goals for social media, the general messages you plan to communicate, the frequency you update your pages and the time of day your posts go live. After you have a clear vision for your social media, set aside time every week so you can plan and draft your next set of updates. Doing this will ensure that you have fresh content ready for your audience to enjoy at regular, consistent intervals.


Now that you have a plan, sort out your priorities. What tools can you utilize to make your life easier? We recommend scheduling your posts ahead of time. Platforms like HootSuite and SproutSocial allow you to organize your social media updates days or even weeks in advance. Organization is key to keeping stress levels at a minimum.


You are now ready to post your first round of social media updates! Remember not to be discouraged when you don’t see immediate responses. It takes time and consistency to build your audience – at least several months; keep pushing forward and your patience will be rewarded!


How did it go? What could you do next time to make it less stressful? Are there ways you can tweak your updates to better engage with social media users? Take time to reflect on how your campaign is going. What worked last week may not be working this week. New trends are always on the rise and old ones fade into background noise.