Using Social Media to Grow Your Small Business
There are a wide variety of marketing tools available to business owners, but examining studies and data from companies will show you that social media marketing is one of the most effective ways to grow your small business.
Hootsuite tells us that there are currently 4.39 billion people online at any given time, and 3.48 billion people using social media, likely to increase 9% each year. This shows that there is an excellent chance you can find and market to your target audience on various social media platforms.
Who is your target audience?
To use social media as a growth tool, it is important to learn about your target audience. Social media is a place where people go when they want to express their thoughts, opinions, or experiences. People online are more receptive to brands and products and happy to talk about their experiences.
You can use this data by checking out your competitors’ social media profiles, and groups where people talk about your niche. Take the time to learn where your audience likes to hang out online. The more you know about your target audience, the more personalized you can make the marketing experience for them.
Create a deeper, more personal advertising campaign.
As you learn more about potential customers, you can create personalized ad campaigns on platforms like Facebook, Twitter and Instagram. Research indicates that a majority of consumers are willing to exchange their information for relevant ads. People want to see products and offers that are relevant to their lives and experiences.
Improve your site engagement and boost your SEO ranking.
Boosting your SEO ranking and improving engagement are closely connected. Contrary to popular belief, the number of likes and comments doesn’t directly correlate to your SEO ranking.
Instead, you can use your engaging social media posts to encourage consumers to go to your website, which can have a positive impact on your SEO ranking. Google needs to know that your site is relevant and that people look and interact with the various pages on your website.
Build your social proof.
Social proof is a psychological phenomenon where people are likely to buy a product if they see other people using and enjoying the same item. Many businesses add testimonial pages to their websites as a way to build social proof. This tactic is excellent for enticing curious consumers on your site, but you can create social proof online through your various social media profiles. There’s no question that every small business should embrace social media as a marketing tactic. Countless people use social media as a way to check out new products, research brands and eventually make purchases.