Social Media

Tips for Setting Up Your Instagram Page for Success

Setting up an Instagram account for your business can help make your social media marketing strategy successful. As you set up your account, one of the first things you should do would be to converting it from a personal account to a business account. This will give you access to tools that you otherwise wouldn’t have access to. These tools include insights that help you gauge the successes of each post.

Here are a few other additional Instagram tips to follow as you set up the account:

  1. Pick a username that matches your brand’s other social media accounts. This will help followers identify the authenticity of your page.
  2. Set your profile picture and bio similar to your other social profiles.
  3. You have limited space in your bio, so use it strategically! Explain what you do and why your target audience would care to follow.
  4. Instagram doesn’t hyperlink URLs in the captions accompanying your images. Because of this, it’s very important you use the website listed in your profile strategically