How to Avoid Being Too “Salesy” When Selling on Social Media
Selling products and services on social media is rarely an easy, straightforward process. Social media is first about being “social” and interacting, not necessarily broadcasting your latest offer or pitching your latest deal.
This sales process requires a delicate a balance between providing value to your audience and promoting your products, in order to ensure you don’t come across as being too “salesy” and turning people away.
Here are a few tips on how to generate sales traction via social media, without being too promotional in your messaging.
Build Trust by Providing Value
The first step to selling on social media without being too salesy is to build trust with your followers first by providing value as often as you can.
This means showing up consistently, and with purposeful posts. Set goals for each of your posts, and create a content calendar to help keep you on track. By building trust, and showcasing your expertise, your followers come to learn that what you offer will be worth their while.
You need to consistently show your followers the value and benefit that your product or service provides. Take them behind the scenes as you create your offer, tell them what inspired you to create it, and show them how it will improve their situation.
A great way to show value and benefits is to use testimonials which underline that your solution does what you say it will.
Mention Your Offer
In order to sell on social media you also have to mention your offer. If you follow the steps above, you’ll already be moving towards promotion without being too pushy. The key to selling on social media without being salesy is to continually educate your audience, and then actually ask for the sale. Remember to use calls to action to get followers to click over to your website, send you a DM or comment to get more info on your offer.
If your product is already on the market, remember to continue educating and adding value, while sprinkling in your sales messages.
Remember that deep connection, connectivity, and awareness of what your audience wants and needs, will humanize your brand. All these elements will enable you to better sell on social media – without feeling too obvious.