Social Media

3 Upcoming Social Media Platforms to Keep an Eye On

The top social media giants like Facebook, Instagram, and Twitter are likely already part of your social media marketing mix. However, becoming an early adopter of some upcoming alternatives could push your business to reap some of the biggest rewards.

Here are 3 social media platforms to keep your eye out on:

1. TikTok

Previously known as Musical.ly, TikTok has become a huge hit with younger audiences. According to research, TikTok was the fourth-most downloaded app for all of 2018. TikTok is all about short-form videos that play on a loop, similar to the now-defunct Vine. Users can easily create and share video content, but what sets TikTok apart from other video-creation platforms is the simplicity of adding musical overlays, fun effects, AR filters and more.

2. Lasso

Lasso was quietly released in late 2018, is basically Facebook’s version of TikTok. Users can log in with their Facebook or Instagram accounts and cross-post their videos to their Facebook Stories. A feature that allows for adding Lasso videos to Instagram Stories is said to come in the future.

3. Vero

An Instagram alternative that boasts about having no ads, no data mining, and no algorithms, users on Vero can share content such as photos, music, TV shows, movies, books, links and more. Plus, users can decide who can see each post by choosing between four categories: close friends, friends, acquaintances or followers.

Jumping on one of these alternative social media platforms early can provide big benefits for your business, and you’ll be one step ahead of the competition.