Using Social Media to Supercharge Your Marketing Strategy
When a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. But it’s also packed with potential.
Content is Key
High-quality content is key to a successful social media marketing strategy. Promoting content through social media and other channels is a great way to drive traffic to your website—and after interacting with this content, consumers are more likely to express an interest in your services.
Quality content isn’t focused primarily on selling, either. In many ways, successful social media and content marketing efforts build an audience in the same way as a traditional sales process. They focus on nurturing a relationship and providing value over time, rather than seeking an immediate sale.
Target Your Audience
Quality content is an essential starting point, but it won’t have much of an impact if you aren’t using the right tactics to put it in front of your target audience.
Though shrinking the potential audience for your Facebook ads may seem like it would limit your potential for generating quality inbound leads, the opposite is typically the case.
Close the Sale
Once you’ve generated inbound leads from your social media marketing campaigns, you have to take the right steps to continue on and close the sale. Using the right tools to organize and evaluate inbound leads can play a crucial role in growing your brand.
A quality platform will allow everyone involved in the sales process to share information so they’re better equipped to engage with prospects. By ensuring that your team is working with qualified leads and then adapting their conversations based on information obtained through lead generation tools, your sales staff can use their time more efficiently.
With the right team and resources in place, the leads you generate from social media can turn into a powerful source of revenue for your business—ensuring stronger sales results moving forward. By making effective use of social media as an inbound marketing tool, you can have confidence that your advertising budget won’t go to waste.