Why Small Businesses Need Social Media Marketing Now More Than Ever
During the COVID-19 crisis, small businesses can benefit from the use of social media now more than ever! Companies are utilizing social media in countless ways to stay relevant and those who aren’t are being drowned away in all that noise.
Small businesses everywhere are building their social media presence and managing successful campaigns.
Increase Brand Awareness
It’s important that companies have social media profiles with regular activity for potential customers to discover them and engage. Cultivating customer awareness is the first step in an effective sales funnel and social media is a great place to raise that awareness.
The Bid to Stay Relevant
Successful companies are the ones who are engaged in the online conversation related to their industry. Only social media provides that invaluable and unique interaction. They post relevant content and communicate with their customers regularly and are producing better and more effective products and services solely because they are a part of that conversation.
Partner with Influencers
Influencer marketing, the modern-day word-of-mouth marketing strategy, is still a hot topic, and if a company is in the consumer products industry, then partnering with an influencer on social media can be extremely beneficial.
Finding the right influencer and landing a mutually beneficial deal can be daunting, but with research and shopping around, a business owner can find the perfect match who can help them raise brand awareness, drive traffic to the company’s website and increase sales.
Become an Industry Leader
The clock is ticking and companies who don’t utilize social media marketing are running out of time. Having a presence on social media is crucial because companies who wish to become industry leaders will have to stay current, relevant and available on social media in order to build the online following necessary to compete and build the trust required to become a well-known and respectable brand.