Boosting Your Twitter Marketing Strategy
Twitter has become a powerful place for people to share their thoughts and opinions. And with more than 321 million monthly active users, it has become a major customer-targeting platform for marketers. Whether you are a global CMO or a local retail marketer, you are most likely to work with Twitter to promote your brand.
Similarly what you would do for other social media platforms (Facebook, LinkedIn, Instagram), creating and executing a strategic marketing plan helps you stand out from the crowd. Yet, Twitter Marketing is different, as you have a 280 character limit to influence the buying decision of your consumer.
Here are some of the most useful tips to boost your Twitter Marketing strategy:
Find Your Voice on Twitter
Brands should be authentic and true to their voice. It is simple to jump on the latest trends to appeal to the audience on Twitter. However, you should not use this at the cost of losing your brand’s voice. While your presence on Twitter can be livelier and more easygoing than LinkedIn or Facebook, it should, in any case, be true and steady with your brand voice at the end.
Using Twitter Advertising
Twitter advertisements can assist you in getting your message to the users who are interested in your products or services, and your brand. With the use of Twitter ads, all the users can interact with promoted Tweets in the same way as they interact with organic content.
When is the Best Time to Tweet?
According to experts, the best time to post for the most engagement is Wednesday & Friday at 9 AM. Apart from that, Tuesday and Wednesday are the best days to post for maximum impressions. Also, the worst day to post is on Saturday as there are limited users accessing the platform. For maximum and continuous engagement, it’s recommended to schedule your posts for Monday through Friday from 8 AM – 4 PM.
Keep Up with the Trending Hashtags
To achieve the advertising objectives and to connect with the followers, it is ideal to utilize the hashtags that hold the interest of the current followers and acquire new followers as well. Hashtags create eagerness for the brand and connect potential clients.
Converse with Followers
To engage with potential customers it is important to be a part of a trending discussion. Be active in the conversations and also encourage others to be a part of it.