Social Media Etiquette Tips for Businesses
Making a good first impression helps followers turn into customers, and acting properly on social media will help you keep your existing customers around as well. So, how should your business act on social media to impress consumers?
Here are social media etiquette tips for businesses:
Engage with followers.
If you want to grow your social media following, build meaningful relationships with your audience, and turn social media users into customers, you need to actually interact with your followers. When your followers take the time to talk to you, make sure you respond to them. Regularly interacting with your followers will make them feel valued and appreciated. And when your followers feel like an important part of your online community, they’ll be more loyal to your brand.
Maintain reputation by responding to negative comments.
When trying to grow your brand and attract customers on social media, you might be tempted to ignore negative comments. When you’re able to deal with negative reviews gracefully, it has positive results. Responding to negative comments or reviews will show your followers that your business cares about its customers. Plus, if you respond to negative comments well, it can turn disgruntled customers into life-long fans.
Respond in a timely manner.
How quickly you respond to users is important, for both positive and negative comments. Because users can access social media from anywhere and at any time, it’s seen as an ‘always-on’ platform. So, users expect a fast response time. Of course, you can’t sit by the computer all day and respond to comments on social media, so you need to delegate that specific task to a team member. You can also use Facebook Messenger chatbots to respond to customers for you.
Of course, you want to post content on social media to grab the attention of your followers. But if your followers’ social media feeds are filled with posts from you, they’re going to get annoyed. So, it’s important to not overshare on social media. Remember, it’s about quality, not quantity.
All of your social media posts shouldn’t be “salesy” either. In order to keep your followers, build relationships with them, and eventually turn them into customers, you need to provide them with valuable and engaging content.
Limit your hashtags.
Hashtags are great because they can help you widen your reach on social media and make it easier for potential customers to find your content online. But, go easy on the hashtags. Too many hashtags can make your brand look desperate—and it’s not very visually-appealing for users either. It’s better to limit yourself to a few relevant hashtags.
When you use hashtags wisely you’ll be able to attract new followers on social media and make your message more meaningful.