5 Common Social Media Mistakes
While many people use their social media profiles to post what they’re thinking with little to no thought put into it, most businesses actually put a lot of time and effort into each individual post. Most businesses know that you need to create a social media marketing strategy to achieve the kind of success you’re looking for. In fact, there are a lot of do’s and don’ts when it comes to what you should and shouldn’t do as a business on social media.
Here are a few common mistakes many businesses make that you should try to avoid.
1. Spread yourself too thin.
There are so many different social media platforms out there with more and more popping up each year. Many businesses make the mistake of trying to be active on every social media site. If you insist on posting unique posts on every social media platform, you’ll spread yourself too thin. It’s better to do your research from the beginning and decide which platforms fit your business style best and focus on those. It’s more effective to create amazing content for a few social media platforms than to simply be “ok” at all of them.
2. Acting without a plan.
Don’t just dive in and start posting. Yes, you might get a few successful posts here and there. However, if you really want to create something that will boost your business, you need to set a goal and map out how you’re going to get there.
“A goal without a plan is just a wish,” by Antoine de Saint-Exupery.
3. Ignoring your competition.
Keep an eye on what your competitors are doing. What do you like about their posts? What do you not like? What products are they featuring and how are they doing it? Which of their posts are doing better than others? By keeping tabs on your competitors’ social media sites, you can understand what your competitors are doing and what your potential customers like.
4. Not monitoring your progress.
What is working? What is not working? What can you be doing better? Have your social media posts made an impact on your business revenue? Monitor your progress weekly, monthly, or even yearly, to see what is working and what you can be doing better with your social media marketing strategy. This will help you make the most effective decisions when it comes to what to post on your social media platforms.
5. Focusing on quantity vs. quality.
Thousands of followers on your social media platforms are no good to you if they don’t lead to sales. Focus on quality followers instead of quantity. A handful of followers who recommend your business to their friends will be a lot more effective than a thousand followers who don’t know anything about your business.
If you’d like to learn more about how a social media marketing strategy can improve your business, contact us at Tsunami Social. At Tsunami Social, we have been helping our clients with their social media and SEO for years! So contact us today at 435-243-5892 or via our website and learn more about what we can do to help your business.